Thursday, March 4, 2010

"The Office" and the Copy Challenge

Every once in a while at work, I get the chance to take a break from design and write copy. This time, I needed to come up with something to help promote the "$1.2 Million Challenge," a weekly goal we want our sales guys to reach this month. My copy needed to accompany a picture of Dwight from "The Office" on several large posters to be placed around the building. Needless to say, I applied myself devoutly. I've rarely had that much fun doing research at work, giggling to myself time and again as I pulled up quotes and clips from around the web. The following is some ideas I generated.

Please note: You Office aficionados will probably appreciate these more than others. Oh, one more quick note: For those of you who don't know, an "eyebrow" is small text that appears right above the header.

- The $1.2 Million Schrute Bucks Challenge
- The only thing better than Battlestar Galactica? The $1.2 Million Challenge idiot!
- A challenge worthy of Assistants to the Regional Manager: $1.2 million.
- How would I describe myself? Three words: Hard working, alpha-male, $1.2 Million Challenge.
- I now have the strength of a grown man, a little baby, and the $1.2 Million Challenge.
- You cannot best me in the $1.2 Million Challenge (I have the strength of a grown man and a little baby)
- Accepted: $1.2 Million Challenge. Can you see now that I will dominate you?
- Fact: Bears beat Battlestar Galactica. Fact: I accept the $1.2 Million Challenge.
- Fact: The $1.2 Million Challenge beats Battlestar Galactica.
- (eyebrow) Salesmen of Prosper, I ask you once more to rise and be worthy of this historical hour. (headline) WE ARE WARRIORS! (subhead) The $1.2 Million Challenge.
- (Header) Join the Dwight Army of Champions. (Subhead) The $1.2 Million Challenge.
- Vanquish fear! Join the Dwight Army of Champions in the $1.2 Million Challenge.
- (eyebrow) Fact: I am older. I am wiser. Do not mess with me. (header) Can you best Dwight in the $1.2 Million Challenge?
- Accept the $1.2 Million Challenge before Jim puts your stapler in Jello.
- **Unshun** Accept the $1.2 Million Challenge **Reshun**
- Rule #1: Don't turn your back on bears, the dominant turkey during mating season, and the $1.2 Million Challenge.
- I never let anyone walk behind me. 7 out of 10 attacks on the $1.2 Million Challenge are from the rear.

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